Bob East has more than 20 years’ experience in the tourism and property industry and is the Chairman of Tourism Australia. Bob created the Mantra Group with a core group of executives under a private equity model in 2006. Over 12 years the Mantra Group was developed into the largest Australian-based hotel company. He led the company to a successful ASX listing in June 2014 which culminated in its inclusion into the ASX 200 list in 2015 and managed the Mantra Group’s $1.3B acquisition by AccorHotels, one of the world’s largest hotel operators in 2018.

Bob has chaired Tourism Events QLD and co-chaired the ASEAN business and tourism summit. Bob is also serving on the federal government’s brand Australia board. Bob is also Chair elect for Experience Co (ASX EXP).

Bob holds a Master of Business Administration.