The Gold Coast SUNS today announced another major partner, unveiling Einhell as the official coaches sponsor at a launch on the Gold Coast.

Einhell, a German based power tool company with a history over 50 years, has signed a three year agreement with the GC SUNS.

Internationally recognised for their power and garden tools, Einhell’s agreement will see them become the official coaches and exclusive power tool sponsor of the Gold Coast SUNS.

Gold Coast SUNS CEO, Travis Auld, said the initial stages of the new partnership had already unearthed a host of synergies which exist between the two organisations in that both are challenger brands entering and looking to establish themselves in extremely competitive and established markets.

As coaches sponsor, Einhell will receive valuable national exposure as they look to establish and entrench themselves in the D.I.Y and light trade markets.

“Einhell is an emerging brand that was drawn to the SUNS approach to how we engage not just local community but all national sporting fans.”

“We look forward to working with Einhell and are excited that they have identified the Gold Coast and the SUNS as a way they can penetrate the market Australia wide.”

Auld added that as stadium managers, the Gold Coast SUNS have the ability to be more creative with how the club works to bring partnerships to life and achieve greater consumer engagement at Metricon Stadium on game day.

“As managers of Metricon Stadium, we have the opportunity no other AFL club has and that is to have complete control of our game day experience allowing us to dedicate the match day activations of our sponsors to the fans enjoyment and Einhell have committed to investing in this area, benefiting our Members and supporters.”

Einhell has selected Australia to grow its business as they see Australian’s as DIY’ers, who expect quality for an affordable price and unlike its competitors Einhell will offer a warranty on their products.

Einhell initially sponsored Tom Hickey last year as he has a trade background as an electrician, and after being involved in the GC SUNS inaugural year as a player sponsor, Einhell learnt that the GC SUNS were a perfect organisation to assist in introducing the Einhell brand to Australia.

“As a new brand to the Australian market, Einhell has been searching for the perfect partner with whom to help build our brand over the long term,” said Einhell Managing Director Christopher O’Neill.

“In the Gold Coast SUNS we are thrilled to have found a partner who shares the same focus and fresh approach to their own industry as we do to ours.”

“Einhell strive to offer our customers smarter tools, with a smarter design at smarter prices. Our goal is to build long term sustainable success through our key partner retailers. We see the Gold Coast SUNS as a team both on and off field who are not only building toward future success but are doing so in a way that engages their local community and footy fans nationally.”

“We look forward to growing together with them!”  

To see the full range of Einhell products visit einhell.com.au today. 

To celebrate Einhell joining the team, we will be running a competition over the next two weeks with daily and major prizes up for grabs. Not only can you get your hands on some Einhell power tools but also money can't buy GC SUNS experiences. Click here to find out more.