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The Gold Coast SUNS have turned to their fans to not only dictate the faces of their 2012 campaign, but also the timing of it’s delivery and execution.

General Manager of Marketing, Community and Fan Development Kelly Ryan says feedback and preferences gathered from members was instrumental in planning the 2012 membership campaign.

 “Through our research we know that the Gold Coast is an incredibly active outdoor environment and lifestyle, therefore we have got to go where the people are.”

“Billboards are something new, Vespas are something incredibly new but very fun and very exciting.”

The timing of the campaign launch also critical with the Gold Coast SUNS.

“February to us is prime, it means that footy is literally just around the corner. We're only eight weeks away and three weeks away from the NAB Cup game and we can sense the excitement from all of our members and fans.”

The Club making a bold move and moving away from using traditional and proven AFL stars to launch the season, opting instead to go with the fresh young talent Gold Coasters have taken to.

“Last year Gary and Karmichael were really important for us, but I don’t think any of us could really estimate how much some of our young stars were going to have such an influence on our club in just their first year. We were able to adapt to that and that’s something we wanted to do with this campaign is really listen to who our fans have an affinity with and it’s someone like David Swallow who had an outstanding year and someone like Trent McKenzie who already has a nickname and is already renown nation wide for this kick of his.”

“It’s not about who we want to be the face of the campaign, it’s what we are hearing and what we heard from our fans last year was.”