The Gold Coast SUNS are pleased to announce global car rental company SIXT as the club’s new Co-Major Partner for the next three years.
To celebrate the announcement, lifelong SUN and 158-game veteran Alex Sexton has agreed to go by the name Alex Sixton, while using SIXT’s diverse range of hire vehicles to round up his teammates for pre-season training.
Sixton was the face of the new partnership announcement, joining teammates in a launch video.
SIXT was officially welcomed to the SUNS this morning at Metricon Stadium, with Sixton joined by SUNS players, coaches and administration staff including SUNS Chief Executive Mark Evans, who was thrilled to have SIXT on board.
“This is a monumental announcement for the club to be joining forces with SIXT as our new Co-Major Partner,” Evans said.
“To attract an international brand like SIXT shows the progress our club is making off the field to give ourselves the best opportunity to contend on-field.
“As a national sporting team in one of the premier tourism destinations in the world here on the Gold Coast, there are fantastic opportunities for SIXT to go above and beyond in growing their brand and suite of mobility products in our community, and likewise we hope to attract new fans to the SUNS.
“We’re also excited about the opportunities to create unique activations with SIXT at Metricon Stadium and on SUNS match days – opportunities that cannot be rivalled by any other professional team in Australia.”
The partnership will be the first of its kind for the Gold Coast SUNS, with SIXT to feature prominently and align across both the GC SUNS AFL and AFLW playing guernseys.
SIXT CEO Matt Beattie said this partnership would help cement SIXT’s role across South-East Queensland as a premier car rental business and the organisation looked forward to working with both the SUNS AFL and AFLW teams as they embarked on the 2023 season.
“Both the Gold Coast SUNS and SIXT Australia are on the same trajectory of growth and success and I am immensely proud to announce this important partnership today,” Mr Beattie said.
“The Gold Coast and South-East Queensland are important regions for SIXT’s plan and we saw a lot of similarities in the culture of both organisations that we knew would make this partnership a success.
“There is so much positive change happening in the car rental sector and I am proud of the leadership role SIXT is playing in this space, particularity with the roll-out of our nationwide electric vehicle fleet – now is the perfect time for SIXT to partner with the Gold Coast SUNS.”
While SIXT is at the forefront of delivering an award-winning customer experience that excites and drives loyalty, they are also invested in building sustainable foundations, with a commitment to a 50% electric vehicle fleet by 2026.
As the Official Vehicle Hire Partner of the Gold Coast SUNS, the partnership will also provide benefits to dedicated SUNS members and supporters over the next three AFL and AFLW campaigns.