Gold Coast SUNS has finalised its 2025 financial result, with the club posting an operating profit of $809,331 for the financial year ending in October 2025.
The result is driven by significant growth in several core revenue streams including membership, corporate sales, retail and merchandise revenue.
Following the launch of the club’s new brand and logo in late 2024, a record club membership figure was achieved for a sixth consecutive year with 15% growth (30,157 members) as well as increases in corporate sales (27%) and sponsorship revenues (19%).
The club’s innovative ‘Pink Collection’ strongly contributed to a record year of merchandise sales, resulting in a substantial 187% growth in retail revenue.
Gold Coast SUNS Chairman Bob East said the strong business performance reflected the club’s progress and innovation.
“Our foundations have strengthened once again as hard work over several years comes to fruition, both on and off the field. We are seeing more support than ever before for our club and we will strive to create more excitement for our fans and our community as we continue building towards our mission of winning AFL and AFLW premierships,” East said.
"Our record membership base and outstanding corporate partners have played a key role in the continued growth of our club and we are looking forward to taking further steps forward in 2026."
Key information 2025
- 16-win AFL season
- Inaugural AFL Finals appearance and finals victory
- Sixth consecutive year of membership growth 15% YOY and related revenue increases 14% YOY
- Record retail sales, up 187%
- Corporate sales grew by 17%
- Queensland AFL participation record, now ranked second in Australia for community participation
- 13 StreetSmarts SUNS Academy graduates selected in AFL and AFLW Drafts
