The Gold Coast SUNS will be bound by a single thread of red, with New Balance & Belgravia Apparel becoming the club’s Official AFLW Apparel Partner.
The new agreement will see New Balance become the ‘fabric of the club’ as Official Apparel Partner of both the SUNS AFL & AFLW programs in 2026 and 2027.
New Balance first joined the SUNS in 2020 with the 2026 season to be the first in which both of the club’s AFL & AFLW sides will proudly don New Balance apparel, both on and off the field.
The announcement comes on the eve of the commencement of 2026 AFLW pre-season, with preparations getting underway for Rhyce Shaw’s side on Monday, May 18.
Gold Coast SUNS Chief Executive Mark Evans says the club is thrilled to strengthen its partnership with the international sportswear icon.
“New Balance and Belgravia Apparel have been a proud partner of our club for the past six years and we’re delighted to extend upon our existing partnership,” Evans said.
“This is an important step for the Gold Cost SUNS to further unite both our elite senior football programs.
“Both organisations have a shared focus on providing the best possible products and services to its customers, which will continue to extend to our SUNS members who have had access to several great benefits thanks to New Balance and Belgravia Apparel.”
“New Balance & Belgravia Apparel are incredibly proud to deepen our partnership with the Gold Coast SUNS,” said New Balance AUNZ GM Dean Howard.
“Over the past six years, we’ve built a strong connection with the club, its players and its supporters, and we’re excited to now extend that commitment across both the AFL and AFLW programs.
“We share the SUNS’ passion for high performance and innovation, and we’re thrilled to play a role in uniting the club through a consistent look and feel on and off the field. We look forward to supporting the club and athletes and delivering products that help them perform at their best in the seasons ahead.”
SUNS AFL on-field, retail and lifestyle items are now available through the SUNS Shop with AFLW on-field and off-field apparel to be available ahead of the NAB AFLW season.
