The Gold Coast SUNS are excited to announce the significant off-field signing of HIVITA WELLNESS as a co-major partner of the club’s AFLW program.
HIVITA is an Australian health and wellness brand, trusted for over 40 years to empower the community with healthy habits and lifestyle.
The partnership will see HIVITA branding featuring prominently on the SUNS’ AFLW playing and training guernseys as well as on coach and staff apparel.
“We’re delighted to be able to welcome such a positive organisation like HIVITA into our SUNS family for AFLW Season Seven,” GC SUNS Chief Executive Mark Evans said.
“The HIVITA brand aligns closely to our values as a club and we look forward to driving beneficial outcomes for their brand through the partnership.”
HIVITA specialise in premium vitamin and mineral supplements which boost the body’s immune system performance and energy levels while assisting with better coping abilities for stress.
HIVITA WELLNESS is Australian researched, made and owned, and based on scientifically proven ingredients which are plant-based and come in easy-to-swallow capsules, liquids and melts.
HIVITA CEO Michael Saba said he was delighted to be able to show his support for the club’s AFLW program.
“The HIVITA team is all about being a happy energy brand and we share that common value with the SUNS AFLW squad. We love their energy,” Saba said.
“Determination, passion for life, mental and physical wellness and mentoring the next generation are all shared goals for both HIVITA and the Gold Coast SUNS, which is why this partnership is so well-suited.”
As part of the partnership, the club will also launch the HIVITA “Wellness Hub” on the GC SUNS website, sharing regular content to educate viewers on what it takes to be an elite athlete off the field and how they could incorporate these healthy habits into their lifestyles.
The SUNS will utilise its digital, broadcast and business network channels in promoting HIVITA products and services to grow consumer awareness and new business relationships.
HIVITA joins KKTC as a co-major partner of the SUNS AFLW program and joins an established partner network which includes Mackay Regional Council, TFH, Ganden Engineers and Project Managers, Harbour Town Premium Outlets and Tribal Sport.
HIVITA will also be available at Chemist Warehouse stores Australia-wide from October this year. 50% of HIVITA profits are donated to charity, with The Happy Saba Group, which owns HIVITA, so far donating over $3 million to worthy causes.